Site audit through PageSpeed, Lighthouse and Core Web Vitals: step-by-step analysis
In 2021, Google officially included Core Web Vitals in the ranking algorithm. Since then, site speed is not only a UX metric, but also an SEO factor. A slow site loses search and conversion positions at the same time. The problem is that most teams run PageSpeed every six months, see a score of 47, shrug their shoulders and close the tab. Because it is unclear what to fix, in what order, and how it affects real users. This article is a practical algorithm. How to read reports, what each metric means, where to look for problems and how to fix them. No water, no specifics.