Branding and identity

Positioning, visual style, logos, tone of communication, brand system and product packaging for recognition and trust.

BA

Branding and identity

7/14/2026 / 13 min

Brand Visual Language: Why Some Are Remembered and Others Are Not

а 16 min reading · branding · visual identity · design system Take two brands from the same category – say two coffee start-ups. Both with good...

VibeDesignBranding and identity

BA

Branding and identity

7/3/2026 / 11 min

Brand Color System: The Science Behind Why Certain Colors Make You Buy

Как строить цветовую систему бренда: роли цветов, контраст, эмоциональный эффект, токены и правила применения вместо случайной палитры.

VibeDesignBranding and identity

BA

Branding and identity

6/20/2026 / 10 min

Brand Book and Design System are not the same thing. Confusion cost us a month

у 15 min reading · brand book · design system · documentation "We need a brand beech," said the marketing director. "OK, let's make a design system.".

VibeDesignBranding and identity

BA

Branding and identity

6/17/2026 / 10 min

The voice of the brand and the visual say different things - it destroys trust. How to catch it

й 16 min reading · tone of voice · visual language · brand consistency Fintech company. The site is strict, dark blue, serif fonts, minimalism - everything.

VibeDesignBranding and identity

BA

Branding and identity

6/17/2026 / 12 min

The correct font sells. Wrong is scary. Learning how to choose

ша 16 min reading · typography · branding · design The same text: "Your safety is our priority." It's written Comic Sans, you laugh. Written in subtle...

VibeDesignBranding and identity

BA

Branding and identity

6/17/2026 / 11 min

Anti-AI Aesthetics: Why Handmade Is 10 to 50 Times More Expensive – and How to Make Money

In 2015, handmade was a marketing word. Handmade could be put on anything and raise the price by 30 percent. In 2020, it worked worse...

VibeDesignBranding and identity

BA

Branding and identity

6/17/2026 / 10 min

I generated a brand for zero rubles. That's what went wrong

In February 2025, I launched a small product. The deadlines were burning, there was no branding budget, and I decided: I will deal with it myself using AI. Midjourney for images,...

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BA

Branding and identity

6/17/2026 / 10 min

Three companies have redesigned through AI. One failed. Let's see why

The years 2024-2025 were the first wave of real brand redesigns with significant participation of AI tools – not as an experiment, but as the main workflow.

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BA

Branding and identity

6/17/2026 / 10 min

Tactile aesthetics in digital design: how to add humanity without losing usability

When Notion added the uneven texture of the page to the mobile app, it seemed like a trifle. When Linear made the interface feel metallic...

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BA

Branding and identity

6/17/2026 / 10 min

Neo-brutalism vs. AI-average: when rough design wins over smooth design

There are two sites. One is perfect. Smooth gradients, thin shadows, cards with soft rounds, icons from a single set, Inter 400 font on a white background.

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BA

Branding and identity

6/17/2026 / 11 min

Logos that are outdated in 2026 – and what to do instead

In 2019, a logo with thin serifs, a monogram and a delicate pastel color meant “modern premium”. In 2023, it became “another D2C.”.

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BA

Branding and identity

6/12/2026 / 7 min

AI Averaging: Why All Products Have Started to Look the Same and How to Get Out of It

Open five startup landing pages launched in 2026. Purple blue gradient on the hero. Inter or Roboto. Three icon cards. "Get Started" button. A block of customer logos. It's not a coincidence or a trend. This is a structural problem called distributional convergence.

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